Privacy Policy

Ethical Investor

Last Updated: February 11, 2026

Ethical Investor (“we,” “us,” or “our”) operates the Ethical Investor mobile application and web platform (collectively, the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

We are committed to transparency and protecting your privacy. Please read this policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

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OUR CORE PRIVACY PRINCIPLES
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Transparency: We tell you exactly what data we collect and why
Minimal Collection: We only collect data necessary to provide and improve the Service
No Selling: We never sell your personal data to third parties
User Control: You can access, export, or delete your data at any time
Security: We use industry-standard measures to protect your information

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INFORMATION WE COLLECT

1.1 Information You Provide to Us

When you create an account or use our Service, we may collect:

Account Information: Name, email address, and password (encrypted)
Profile Information: Optional information you choose to provide, such as location or investment preferences
User-Generated Content: Companies you submit for review, feedback, and suggestions you provide
Support Communications: Information you provide when contacting our support team
Users can create accounts using email/password or by signing in with their Google account. When using Google Sign-In, we receive your name, email address, and profile photo from Google.

1.2 Information Automatically Collected

When you use the Service, we automatically collect:

Usage Data: Companies you search for, view, divest from, or invest in; portfolio activity; shares made; and feature usage patterns
Device Information: Device type, operating system, unique device identifiers, mobile network information
Log Data: IP address, browser type, access times, pages viewed, and the page you visited before navigating to our Service
Analytics Data: Aggregated and anonymized statistics about how users interact with the Service

1.3 Information We Do NOT Collect

We do NOT collect your actual brokerage account information or login credentials
We do NOT track your real financial transactions or bank account balances
We do NOT access your actual investment holdings unless you manually enter them into the app
We do NOT use third-party advertising trackers or sell your data to advertisers

HOW WE USE YOUR INFORMATION

We use the information we collect to:

Provide the Service: Create and manage your account, display personalized content, track your impact, and enable social sharing features
Improve the Service: Analyze usage patterns to improve functionality, fix bugs, and develop new features
Communicate with You: Send service updates, security alerts, and respond to your inquiries
Display Aggregate Statistics: Show community-wide impact on the Global Community Statistics page (all data is aggregated and anonymized)
Maintain Security: Detect and prevent fraud, abuse, and security incidents
Comply with Legal Obligations: Respond to legal requests and prevent illegal activity
Research and Education: Conduct research on ethical investing trends (using anonymized, aggregated data only)

HOW WE SHARE YOUR INFORMATION

3.1 Information We Share

We may share your information in the following circumstances:

With Your Consent: We share information when you explicitly authorize us to do so (e.g., when you share a company report to your social media)
Aggregated Community Data: We display aggregated, anonymized statistics (total divests, total investments, total users) on the Global Community Statistics page. This data cannot be traced back to individual users
Service Providers: We work with trusted third-party service providers who help us operate the Service (e.g., cloud hosting, analytics, email delivery). These providers are contractually obligated to protect your data and may only use it to provide services to us
Legal Compliance: We may disclose information if required by law, court order, or governmental authority, or to protect our rights, property, or safety
Business Transfers: If Ethical Investor is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy

3.2 Information We Do NOT Share

We do NOT sell your personal information to advertisers, data brokers, or any third parties
We do NOT share your individual portfolio holdings, divest actions, or investment decisions with anyone (except in aggregated, anonymized form)
We do NOT provide your email address or contact information to marketers or third parties without your explicit consent

DATA RETENTION

We retain your personal information for as long as your account is active or as needed to provide you the Service. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal, regulatory, or security purposes.

Aggregated Data: Even after account deletion, anonymized and aggregated data (e.g., “X total divests made by the community”) may be retained indefinitely as it cannot be traced back to you.

YOUR RIGHTS AND CHOICES

You have the following rights regarding your personal information:

Access: You can access your account information and usage data at any time through the app settings
Correction: You can update or correct your account information through the app
Deletion: You can request deletion of your account and associated data by contacting us at privacy@ethicalinvestor.org
Data Export: You can request a copy of your data in a portable format
Opt-Out of Communications: You can opt out of non-essential emails by clicking the unsubscribe link in any email or adjusting your settings in the app
Do Not Track: Some browsers offer a “Do Not Track” feature. Our Service does not currently respond to Do Not Track signals

Note: If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with specific data protection laws, you may have additional rights under the GDPR, UK GDPR, or similar regulations. Please contact us to exercise these rights.

SECURITY

We take the security of your information seriously and use industry-standard technical and organizational measures to protect it, including:

Encryption of data in transit (HTTPS/TLS) and at rest
Secure password hashing (we never store passwords in plain text)
Regular security audits and vulnerability assessments
Access controls limiting who can view your data
Monitoring for suspicious activity and unauthorized access

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

CHILDREN’S PRIVACY

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

If you believe we have collected information from a child, please contact us at privacy@ethicalinvestor.org.

INTERNATIONAL DATA TRANSFERS

Ethical Investor operates globally. Your information may be transferred to, stored, and processed in countries other than your own. These countries may have data protection laws that differ from those in your jurisdiction.

When we transfer your information internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission or other legally recognized transfer mechanisms.

THIRD-PARTY LINKS AND SERVICES

Our Service may contain links to third-party websites, services, or social media platforms (e.g., when you share a company report to Facebook, LinkedIn, or X). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Service features. When we make changes, we will:

Update the “Last Updated” date at the top of this policy
Notify you via email or in-app notification if the changes are material
Obtain your consent if required by applicable law

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after changes are posted constitutes your acceptance of the updated policy.

CALIFORNIA PRIVACY RIGHTS (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

Right to Know: You can request information about the categories and specific pieces of personal information we have collected about you
Right to Delete: You can request deletion of your personal information, subject to certain exceptions
Right to Opt-Out: You have the right to opt out of the sale of your personal information. We do not sell your personal information.
Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

To exercise these rights, contact us at privacy@ethicalinvestor.org.

EUROPEAN PRIVACY RIGHTS (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR) and UK GDPR, including:

Right of Access: Obtain confirmation of whether we process your data and access to your personal information
Right to Rectification: Correct inaccurate or incomplete personal information
Right to Erasure: Request deletion of your personal information (“right to be forgotten”)
Right to Restriction: Restrict processing of your personal information in certain circumstances
Right to Data Portability: Receive your data in a structured, machine-readable format
Right to Object: Object to processing of your personal information for certain purposes
Right to Withdraw Consent: Withdraw consent at any time (where processing is based on consent)
Right to Lodge a Complaint: File a complaint with your local data protection authority

Legal Basis for Processing:

We process your personal information based on the following legal grounds:

Consent: When you provide explicit consent (e.g., creating an account)
Contract: To perform our contract with you and provide the Service
Legitimate Interests: For our legitimate business interests (e.g., improving the Service, fraud prevention), balanced against your rights
Legal Obligation: To comply with applicable laws and regulations

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CONTACT US ABOUT PRIVACY
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If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@ethicalinvestor.org
Website: ethicalinvestor.org
Support: support@ethicalinvestor.org

We will respond to your inquiry within 30 days.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to collect information and improve your experience on our Service.

What Are Cookies?

Cookies are small text files stored on your device that help us recognize you, remember your preferences, and analyze how you use our Service.

Types of Cookies We Use:

Essential Cookies: Necessary for the Service to function (e.g., authentication, security)
Functional Cookies: Remember your preferences and settings
Analytics Cookies: Help us understand how users interact with the Service (anonymized)

Managing Cookies:

You can control cookies through your browser settings. Note that disabling essential cookies may affect the functionality of the Service.

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YOUR PRIVACY MATTERS
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Ethical Investor was built on the principle of transparency — not just about corporate ethics, but about our own practices. We collect only what we need, protect what we collect, and give you full control over your data. If you ever have concerns about how your information is handled, we want to hear from you.

Ethical Investor
Your Money. Your Values. Your App.

ethicalinvestor.org | contact@ethicalinvestor.org